In 2014, Toyota reclaimed its title as the top-selling automaker globally for yet another year, showing no signs of deceleration. This powerhouse corporation conducts business across virtually all continents and distributes its automobiles to over 170 nations worldwide. You can spot their emblem everywhere around the planet, and countless consumers choose their vehicles knowing full well that Toyota backs each one produced with reliability and quality assurance.
Since its inception in 1937, this company has likely constructed almost anything you can mention, including cars, trucks, vans, motorcycles, supercars, airplanes, and much more. Nevertheless, certain brand names shine brightly within the firm’s heritage, achieving such prominence as to permeate mainstream culture far beyond what Toyota might have anticipated. Here, we’ve selected ten iconic models that exemplify how the business surpassed competitors and continues to maintain considerable momentum today.
We have selected 10 cars from Toyota’s past and arranged them chronologically based on when they were initially released. The prices listed do not cover taxes, fees, or delivery charges.
Toyota Land Cruiser (1951–Present)
The Global Off-Road Legend

Initially conceived as a militarized off-road vehicle influenced by the Willys Jeep, this model has transformed into one of the most reliable 4x4 vehicles worldwide. Land Cruiser Is a moniker recognized both in the far-flung corners of Australia’s vast Outback and atop the tallest summits of the Rocky Mountains, as well as all places in between. This is due to the fact that when intrepid explorers and thrill-seeking adventurers require machinery built with unwavering durability, this stands out as their top choice.
Throughout the years, the Land Cruiser has evolved into numerous variations and dimensions to cater to virtually all off-roading requirements. The present J250 variant available in the U.S. significantly differs from its predecessor, the more luxurious J200 model. Although this change has disappointed certain fans, the vehicle remains top-notch and robust enough for demanding terrains. the Land Cruiser name .
Toyota Corolla (1966–Present)
The Top-Selling Vehicle Ever

50 Million Corolla Shoppers can't go wrong. Among Toyota's smallest lineup, one model has stealthily attracted more global buyers than any other car (though the VW Beetle might want to weigh in). It achieved this success by winning its customer's trust again and again. This consistency comes from reliability without arrogance, accessibility combined with affordability.
Nowadays, this name graces a hatchback, sedan, and even a crossover in the U.S., despite being typically an unexciting model; however, we have the GR Corolla. has significantly altered that in a substantial manner Although we would appreciate seeing the sedan become slightly more athletic, we comprehend Toyota’s intentions, and considering its popularity, we wouldn’t want to alter that successful approach either.
Toyota Hilux (1968–Present)
The Indestructible Truck

While we're not used to hearing the name in the US, the Toyota Hilux is a model that has defined what it means to be a tough pickup truck. Since 1968, the model has been an honest pickup truck that earned the trust of its buyers due to its dependability, but it transformed beyond this, becoming a bit of an urban legend due to the truck's exploits in dynamic war zones to the desolate, unexplored reaches of the world.
We did have it here until the Tacoma Appeared in 1995, yet for many years it was merely known as the "Toyota pickup" or something similar, which means there’s some inconsistency here. Nevertheless, recognize that this is a model with an extensive history, and it might still surpass the Tacoma as Toyota’s most robust mid-sized pickup nowadays.
Toyota Camry (1982–Present)
The Midsize Sedan That Doesn’t Give Up

For decades, the Camry It’s become the sedan known as "buy it for life." Renowned for operating flawlessly even after accumulating many miles, this car model consistently ranks as one of the top-selling sedans in the U.S. You're familiar with its straightforward design and unwavering durability; however, the brand hasn’t shied away from adding some flair now and then.
The TRD variant from the previous generation set a high bar, offering a more agile chassis and an assertive design featuring a rear spoiler paired with the sedan’s 300-hp V6 engine. In contrast, the current XV80 series may not be as thrilling, yet its exclusive hybrid setup represents significant progress for the lineup. This new approach proves highly effective, leading us to believe It's the most significant automobile globally. .
Toyota Supra (1978–Present)
Half Sportscar, Half Legend

A beloved cult favorite transformed into a cultural phenomenon, the Supra Toyota's standout high-performance vehicle holds a special place in our hearts, and we can’t imagine it differently. This automobile has significantly influenced both Toyota and the automotive world at large, an effect worth examining closely. A considerable part of this influence is undoubtedly thanks to the Fast and Furious franchise , but that was merely the trigger that allowed enthusiasts worldwide to truly recognize something they had long been overlooking.
This places the A80 generation in this category. a plinth significantly elevated over the rest , however, the earlier versions were outstanding as well and warrant more appreciation than they receive, which applies equally to the present A90 series. Indeed, there’s plenty reminiscent of BMW, yet does anyone truly mind? After all, BMW produces top-notch vehicles, and Toyota kept a close watch on them during every stage of development. Consequently, this has turned out to be one of today’s exceptional sportscars, and before long, we’ll start seeing saying goodbye once again since devoted fans dislike putting their cash behind their convictions.
Lexus LS (1989–Present)
The Leading Ship That Overthrew The Germans

Yes, we included a Lexus model on this list (and, as a hint, it won’t be the only one from them), because the Lexus LS Is truly legendary. Although the present iteration blends into the backdrop, it remains an outstanding luxury car; however, it’s primarily the original generation that cements its spot on this list.
Initially, when introduced, Toyota faced a significant gamble that could have backfired spectacularly, turning them into a mockery. However, it had the opposite effect; it reinforced for everyone that they merited recognition as a top contender. In the 1980s, with ambitions of crafting the finest luxury car globally, and driven by Japan’s economic boom, the company embarked on this mission. it did just that The LS launch rapidly propelled the Lexus brand into success virtually overnight, and each impressive subsequent Lexus model greatly owes its existence to this achievement.
Toyota RAV4 (1994–Present)
The Crossover To Beat

It's wild to consider that the RAV4 It began as a specialized project. Recognizing that customers increasingly preferred elevated, roomy SUVs, the company aimed to develop a vehicle combining the "venture everywhere" appeal with improved handling on paved roads. This led to the creation of the initial XA10 RAV4, an unusually charming crossover from the 1990s.
Subsequent generations reduced that aspect, but enhanced all others, transforming the model into a formidable force often ranking at the top. the world's best-selling vehicle Although this present generation has been available for several years, its reliable design has established it as a top choice among consumers seeking functionality and durability. Incorporate the excellent Hybrid and Plug-in Hybrid Electric Vehicle (PHEV) choices for the RAV4 Additionally, you have a vehicle that would be suitable for almost any buyer.
Toyota Prius (1997–Present)
The Hybrid That Transformed the Globe

The Prius The brand pioneered hybrid driving into everyday life well before concerns over fuel costs or environmental impact became widespread. They imagined a design surpassing all others globally in terms of fuel economy, and upon the launch of the Prius, everyone paid attention. Not everything written about it was positive; critics often complained about its unexciting appearance and character. Nonetheless, achieving an impressive 52 miles per gallon in cities and 45 miles per gallon on highways couldn’t be overlooked.
Despite gaining more power, introducing PHEV versions, and offering different body types, the vehicle struggled with an unexciting reputation until the launch of the present-day XW60 series. Today, this hatchback model has transformed. a truly attractive vehicle We would be delighted to have, particularly in the 220-horsepower PHEV version.
Toyota Tundra (1999–Present)
A Full-Sized Truck Featuring a Japanese Frame

The penultimate entry on this list is relatively new but has demonstrated its worth by proving incredibly durable. Challenging the dominant brands in the full-sized pickup truck market typically appears as a risky move, yet Toyota dove in with the T100 and subsequently followed up. Tundra And never turned back. The vehicle truly flourished during the Tundra's second generation, when the pickup truck was available with the bullet-proof 5.7-liter V8 in the US, with a robust and straightforward design.
Initially, it wasn’t particularly remarkable, but over time, customers grew fond of its vintage charm. However, these characteristics have vanished with the arrival of the third-generation model. Despite this shift, the newer version boasts improved handling, enhanced performance, and increased horsepower among other advantages. Additionally, it features an advanced i-FORCE MAX hybrid powertrain known for its reliability. even more dependable than the standard twin-turbo V6.
Lexus LFA (2010–2012)
The Supercar That Stunned the Globe

We informed you that another Lexus was coming. Among all the cars produced by Toyota throughout their history, the LFA It had to be the most impressive one. The firm began working on the model towards the end of the last century, yet the final version didn’t emerge until just after ten years passed. Typically, such delays often mean trouble for products, but this time, the outcome justified the extended waiting period.
The model was stunning both internally and externally, featuring a carbon fiber build, elegantly shaped contours, and a required digital tachometer due to the rapid acceleration capability of the advanced 4.8-liter V10 engine. Regarding the V10 engine, it was fine-tuned by Yamaha, providing it with an exhaust sound that numerous enthusiasts appreciated. considered to be the finest ever created The sleeker and more nimble Nürburgring package enhanced it even further, and with each passing year, this particular model has become increasingly desirable. Fortunately, the manufacturer is currently developing its replacement, which could potentially be might premiere this summer .
Sources: Toyota