Porsche has seen a significant rise in the sale of electrically powered cars during the initial three months of 2025. Throughout this period, they managed to deliver 71,470 units worldwide, out of which 38.5 percent fall under the category of electrified models. These figures encompass 25.9 percent purely battery-operated vehicles along with 12.6 percent plug-in hybrid variants.
Of the numerous models available, the Panamera showed the most significant growth, recording a 27 percent surge in deliveries. The Macan also witnessed an uptick of 14 percent, particularly due to its lineup of fully electric variants. North America continues to be Porsche’s biggest market, where they delivered 20,698 vehicles—an impressive 37 percent jump from the prior year. Despite these gains, global deliveries dipped by eight percent when contrasted with the corresponding timeframe from the previous year, although sales were evenly distributed among different geographical areas.
Matthias Becker, who serves on the Executive Board for Sales and Marketing at Porsche AG, remarked, "In the initial three months, the Macan demonstrated strong performance, and with the introduction of its fully electric version, it significantly bolstered our progress toward greater electrification." He also highlighted the company’s dedication to sustaining a varied range of products designed to meet different consumer tastes.
The significant expansion in North America was largely due to past issues related to imports. Similarly, the Overseas and Emerging Markets demonstrated favorable progress, recording a delivery rise of six percent. Conversely, Europe, apart from Germany, witnessed a ten percent decrease, whereas Germany itself faced a substantial thirty-four percent reduction. These declines were primarily because of robust figures from the preceding year along with regulatory hurdles affecting the availability of specific vehicle models.
In the first quarter, the Macan led as the top seller with 23,555 vehicles delivered, more than 60% being electric versions. Following closely behind, the Panamera achieved 7,769 deliveries. However, the renowned 911 sports car experienced a drop of 12%, likely because many customers purchased the previous generation last year. Similarly, both the 718 Boxster and 718 Cayman suffered an overall reduction of 22% partly due to constrained supply levels. Meanwhile, the Taycan maintained steady numbers but still dropped slightly by just one percentage point. Lastly, the Cayenne witnessed a significant downturn in delivery rates at 28%.
Becker stated that moving forward, Porsche boasts a strong portfolio of products and remains dedicated to meeting customer needs with an emphasis on a "Quality over Quantity" philosophy. This method seeks to maintain equilibrium between supply and demand across different market areas.